Google
Analytic
Google
Analytic is a product offered by Google that helps us to generate statistics
about a visitor on a page. It can track visitors using different metrics and
dimensions. All we need to do is paste the code provided by the GA to the page
that we need to track. GA’s ability to integrate with AdWords have added more
value such as tracking online campaigns, landing page quality etc..With help
GA, marketers can determine which ads are performing, and which are not.
GA also helps to create reports (customizable) that gives us insights
about the data that we are collecting. With GA we will be able to modify,
rectify, stop, etc our campaign to maximize the result
Metric and Dimensions in Google Analytics
Metric is a measurement in Google Analytics. A metric is a number (Sum, count average etc…). Some examples of metrics are number of visits, page of view/visits, average time on Sites, How many traffic sources, number of Ad Words, System etc…
Metric appears in scorecards in columns and can also be graphed. Groups of metrics are grouped in tabs for graph
Dimensions describe the attributes of the visitor, such as name of the city, using which operating system, which country, what browser is used, which channel, etc.. Secondary dimension can also be added to narrow down our searches.Dimensions almost always appear on the row part of a table
Although dimensions and metrics can stand alone, they usually are used
in conjunction with one another. The values of dimensions and metrics and the
relationships between those values is what creates meaning for our data. For
the greatest insights, dimensions are often associated with one or more metric.
A dimension can be/is measured by several metrics, but not the other way
around.
Example:
Dimension
|
Metric
|
Metric
|
Metric
|
|
Operating System
|
Visits
|
Pages/Visit
|
Avg. time(sec)
|
|
Windows
|
Browser – Firefox
|
345678
|
3467
|
120
|
Mac
|
Browser - Safari
|
56743
|
345
|
60
|
