Amuse Bouche on GA

Google Analytic

Google Analytic is a product offered by Google that helps us to generate statistics about a visitor on a page. It can track visitors using different metrics and dimensions. All we need to do is paste the code provided by the GA to the page that we need to track. GA’s ability to integrate with AdWords have added more value such as tracking online campaigns, landing page quality etc..With help GA, marketers can determine which ads are performing, and which are not.

GA also helps to create reports (customizable) that gives us insights about the data that we are collecting. With GA we will be able to modify, rectify, stop, etc our campaign to maximize the result

Metric and Dimensions in Google Analytics

Metric is a measurement in Google Analytics. A metric is a number (Sum, count average etc…). Some examples of metrics are number of visits, page of view/visits, average time on Sites, How many traffic sources, number of Ad Words, System etc…

Metric appears in scorecards in columns and can also be graphed. Groups of metrics are grouped in tabs for graph

Dimensions describe the attributes of the visitor, such as name of the city, using which operating system, which country, what browser is used, which channel, etc.. Secondary dimension can also be added to narrow down our searches.Dimensions almost always appear on the row part of a table

Although dimensions and metrics can stand alone, they usually are used in conjunction with one another. The values of dimensions and metrics and the relationships between those values is what creates meaning for our data. For the greatest insights, dimensions are often associated with one or more metric. A dimension can be/is measured by several metrics, but not the other way around.

Example:

Dimension		Metric	Metric	Metric
Operating System		Visits	Pages/Visit	Avg. time(sec)
Windows	Browser – Firefox	345678	3467	120
Mac	Browser - Safari	56743	345	60