Integration of Social Media with TV shows

I stumbled on an interesting article this morning and I thought this is something I need to share with our class. Creating a richer deeper experience for our stakeholders is key. http://www.briansolis.com/2012/10/the-future-of-social-tv-is-a-multi-screen-experience/#disqus_thread Check this 15 minutes interview on integrating social media during TV programs and between episodes. Interesting!!